Industrial Design
Industrial Design
Industrial Design
Off the Hook
Off the Hook
Off the Hook
How might we provide a safe, secure and comfortable experience for fish?
'Off the hook' aims to replace existing fishing lures that use hooks in order to help reduce fish harm and make lures more sustainable and empathetic by prioritising fish as users.
My role
User and market research, concept sketching, documentation, product testing and prototyping.
Professional
How might we provide a safe, secure and comfortable experience for fish?
p/month
'Off the hook' aims to replace existing fishing lures that use hooks in order to help reduce fish harm and make lures more sustainable and empathetic by prioritising fish as users.
Problem
How might we provide a safe, secure and comfortable experience for fish?
My role
The grocery shopping experience can be stressful, with managing grocery lists, sorting food waste in the kitchen, trying to locate items in the store, and making sure to stick to a budget.
Current services do not provide a holistic system that helps create a simpler shopping and meal prep experience.
'Off the hook' aims to replace existing fishing lures that use hooks in order to help reduce fish harm and make lures more sustainable and empathetic by prioritising fish as users.
User and market research, concept sketching, documentation, product testing and prototyping.
My role
Tools
Tools
Service
Figma
Adobe Illustrator
Adobe Photoshop
Industrial Design
My role
User and market research, concept sketching, documentation, product testing and prototyping.
Tools
Service
Figma
Adobe Illustrator
Adobe Photoshop
Industrial Design
Tools
Rhino
Keyshot
Adobe Photoshop
Service
Industrial Design
During fishing, the mortality rate can go from 2% to 40%
During fishing, the mortality rate can go from 2% to 40%
Survey: Reddit forum for fishers
Survey: Reddit forum for fishers
Survey: Reddit forum for fishers
I sent out a survey on a reddit fishing forum with questions that will help me understand what fishers enjoy about fishing, whether they believe that fish feel pain and what features are essential when buying new gear.
I sent out a survey on a reddit fishing forum with questions that will help me understand what fishers enjoy about fishing, whether they believe that fish feel pain and what features are essential when buying new gear.
I sent out a survey on a reddit fishing forum with questions that will help me understand what fishers enjoy about fishing, whether they believe that fish feel pain and what features are essential when buying new gear.
Field research: Taking a fishing class
Field research: Taking a fishing class
Field research: Taking a fishing class
In order to understand the fishing experience better, I went fishing with a professional fisher who explained the different types of gear and how to use them. Furthermore, I also wanted to find out what exactly the ‘fight’ felt like and how sensitive and significant the gear is in creating the perfect experience.
In order to understand the fishing experience better, I went fishing with a professional fisher who explained the different types of gear and how to use them. Furthermore, I also wanted to find out what exactly the ‘fight’ felt like and how sensitive and significant the gear is in creating the perfect experience.
Solution
The basic principle: Expansion
Solution
The basic principle: Expansion
Solution
The basic principle: Expansion
1. Fish eats lure that can expand
2. Lure expands in the fish’s mouth
3. Fishing line linked to the lure pulls the fish out of the water
1. Fish eats lure that can expand
2. Lure expands in the fish’s mouth
3. Fishing line linked to the lure pulls the fish out of the water
Principle Transfer
Principle Transfer
Principle Transfer
The butterfly wall plug
Using flexibility to expand
Prototypes: 3D printing
Prototypes: 3D printing
Prototypes: 3D printing
I iterated models and 3D printed them out using resin, TPU and PLA in order to test out different forms, locking mechanisms and materials. These prototypes helped me better understand the functionality and effectiveness.
After various iterations, I 3D printed different sizes of the model according to current bait sizes to ensure the design works as intended in the standard sizes.
I iterated models and 3D printed them out using resin, TPU and PLA in order to test out different forms, locking mechanisms and materials. These prototypes helped me better understand the functionality and effectiveness.
After various iterations, I 3D printed different sizes of the model according to current bait sizes to ensure the design works as intended in the standard sizes.
Form Exploration: How can the form better resemble fish / current baits?
Form Exploration: How can the form better resemble fish / current baits?
All new, all ethical
Introducing the next generation of safer fishing
All new, all ethical
Introducing the next generation of safer fishing
Function
Expansion: Interlocking mechanism
Function
Expansion: Interlocking mechanism
Function
Expansion: Interlocking mechanism
The expansion and contraction of the product lets fishers catch and release fish in a safer way. The mechanism allows them to do so without touching their catch.
The expansion and contraction of the product lets fishers catch and release fish in a safer way. The mechanism allows them to do so without touching their catch.
Compatibility: All kinds of fish
Compatibility: All kinds of fish
Compatibility: All kinds of fish
As there are different types of baits for different kinds of fish, I modelled out the 'Off the hook' versions to make sure the design works for the various kinds of fish that fishers want to catch.
As there are different types of baits for different kinds of fish, I modelled out the 'Off the hook' versions to make sure the design works for the various kinds of fish that fishers want to catch.
As there are different types of baits for different kinds of fish, I modelled out the 'Off the hook' versions to make sure the design works for the various kinds of fish that fishers want to catch.
