As an extension of the community platform, I developed a branding and social media concept that explores how the identity of the female solo traveller community could live beyond the website. The work focused on translating the platform’s core values such as, safety, trust, connection, and empowerment, into a cohesive visual language across social media, merchandise, and brand touchpoints.

I led the end-to-end branding process, including logo exploration, visual identity development, and the creation of social media content. The branding was designed to feel welcoming, inclusive, and recognisable, supporting community-building while reinforcing the platform’s purpose through consistent tone, imagery, and messaging.

Tools and Methods:
Figma, Branding & Visual Identity, Social Media Content Design, Logo Design, Concept Development